Why this role exists
Several SDRs only work well when qualification criteria, conversation quality and hand-overs are consistent. This role makes sure new SDRs become confident quickly, outreach stays within the legally and operationally approved frame, and Account Executives get conversations worth having.
Your outcomes
- Consistent, documented qualification criteria and hand-over standards.
- A structured onboarding programme for new SDRs.
- Regular, specific coaching based on observing real conversations.
- A feedback loop to Marketing and Growth on audiences and messaging.
Your day and scope
Listening in on and debriefing conversations, your own outreach, daily and weekly planning with the team, quality checks on hand-overs, alignment with Account Executives and Revenue Operations. Outreach only uses approved channels – no unlawful mass outreach.
Boundaries: You lead the SDR team and stay close to the work yourself. Closing, campaign strategy and CRM configuration sit with other roles.
Your first 90 days
First 30 days
Work as an SDR yourself, join every team member's conversations and understand existing criteria, scripts and hand-overs.
By day 60
Agree qualification criteria and hand-over standards with Sales; introduce a fixed coaching rhythm.
By day 90
Complete an onboarding programme for new SDRs and have traceably improved hand-over quality together with Account Executives.
What you bring
- Your own experience as an SDR, BDR or in comparable outreach.
- Some experience guiding or coaching others.
- Clear communication in German.
- Care with documentation and outreach rules.
What you can learn with us
- Leading a larger team.
- Our tools and playbooks.
- The Peak Atlas portfolio in detail.
When this role is less of a fit
You only want to lead and no longer do outreach yourself, or you measure success purely by the number of calls.
Compensation and conditions
We only commit to compensation, contract type, working hours and location once they are approved. We will tell you all of it concretely in the first call, before you invest time in further steps.
Your application process
Short application
Name, email and your answer to the role's entry question. CV optional.
First call
A personal conversation about the role, conditions and your questions. We cover compensation and location concretely here.
Work sample
An announced, time-bounded exercise: you listen to a staged recording of a fictional SDR call and then hold a short coaching conversation with someone from our team playing the SDR. We assess observation, clarity and impact of the feedback. No contact with real third parties.
Decision
A person decides, never an AI. You always get a response.
Your entry question
„An SDR books many meetings, but the Account Executives complain about their quality. How do you find out what is going on?“
Apply now