Why this role exists
Free entry points such as the Revenue Leak Check and the “Der Weg des Geldes” webinar need predictable reach among the right entrepreneurs. Paid channels should be used in a controlled, measurable and economical way – not by gut feeling.
Your outcomes
- Clean tracking and traceable attribution across all paid channels.
- Campaigns with a clear audience, message and stop criterion.
- Regular, honest reporting on cost per qualified conversation.
- Documented learnings that Growth, Demand Generation and Content can use.
Your day and scope
Building and optimising campaigns on approved platforms, creative testing with Content and Design, landing-page alignment with Growth, budget pacing and reporting. Budgets are approved by an accountable owner; tracking is privacy-compliant.
Boundaries: You own paid channels from setup to reporting. Overall strategy, content production and sales sit with the respective roles.
Your first 90 days
First 30 days
Audit existing accounts, tracking and audiences; close measurement gaps and set priorities.
By day 60
Launch the first controlled campaigns with clear hypotheses and stop criteria.
By day 90
Run a repeatable testing and reporting rhythm and reallocate budget with reasons.
What you bring
- Hands-on experience with paid campaigns (e.g. Meta, Google or LinkedIn).
- Confident with tracking and data analysis.
- Cost awareness and honest reporting.
- Clear communication with non-specialists.
What you can learn with us
- Our offer and audiences.
- Individual platforms you have not managed yet.
When this role is less of a fit
You want to spend budgets without accountability for results, or you are looking for a pure agency role without links to sales and content.
Compensation and conditions
We only commit to compensation, contract type, working hours and location once they are approved. We will tell you all of it concretely in the first call, before you invest time in further steps.
Your application process
Short application
Name, email and your answer to the role's entry question. CV optional.
First call
A personal conversation about the role, conditions and your questions. We cover compensation and location concretely here.
Work sample
Review a synthetic campaign report and give a reasoned recommendation for the next two weeks. No access to real accounts, no unpaid campaign work.
Decision
A person decides, never an AI. You always get a response.
Your entry question
„A campaign delivers many cheap sign-ups but hardly any qualified conversations. What do you do?“
Apply now